{"id":18932,"date":"2024-07-16T07:10:04","date_gmt":"2024-07-16T07:10:04","guid":{"rendered":"https:\/\/psc-me.com\/?p=18932"},"modified":"2024-07-16T07:10:04","modified_gmt":"2024-07-16T07:10:04","slug":"%d9%83%d9%8a%d9%81-%d9%8a%d9%85%d9%83%d9%86-%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9-%d9%82%d8%b1%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%81%d9%8a-%d9%86%d8%af","status":"publish","type":"post","link":"https:\/\/psc-me.com\/en\/%d9%83%d9%8a%d9%81-%d9%8a%d9%85%d9%83%d9%86-%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9-%d9%82%d8%b1%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%81%d9%8a-%d9%86%d8%af\/","title":{"rendered":"\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0635\u064a\u0627\u063a\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0646\u062f\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f"},"content":{"rendered":"

\u062a\u064f\u0639\u064e\u062f\u0651 \u0642\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0645\u0627 \u064a\u062d\u0645\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635 \u0623\u062d\u062f \u0623\u0643\u0628\u0631 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0642\u0627\u062f\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0646\u0645\u0648 \u0634\u0631\u0643\u0627\u062a\u0647\u0645. \u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u062a\u0628\u0627\u0639 \u062b\u0644\u0627\u062b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062b\u0627\u0642\u0628\u0629: \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0639\u0646\u0647\u0627\u060c \u0648\u0645\u0645\u0627\u0631\u0633\u0629 “\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a” \u0627\u0644\u0630\u064a \u064a\u062a\u0636\u0645\u0646 \u0631\u0628\u0637 \u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0638\u0627\u0647\u0631\u064a\u0627\u064b \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0641\u0643\u0631\u0629 \u0645\u0628\u062a\u0643\u0631\u0629<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0627\u062a\u062c\u0627\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0648\u0633\u0637 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0644\u064a\u0633 \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0633\u0647\u0644. \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0647\u064a \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0628\u0631\u064a\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 \u0644\u0627 \u062a\u0635\u0628\u062d \u0648\u0627\u0636\u062d\u0629 \u0625\u0644\u0627 \u0628\u0639\u062f \u0641\u0648\u0627\u062a \u0627\u0644\u0623\u0648\u0627\u0646\u060c \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0633\u0645\u064a\u062a\u0647\u0627 \u0645\u0641\u0627\u0631\u0642\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0641\u0639\u0644\u060c \u062a\u062a\u0637\u0644\u0628 \u062d\u0644\u0627\u064b \u063a\u064a\u0631 \u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0641\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062d\u062a\u0649 \u0639\u0646\u062f\u0645\u0627 \u062a\u0634\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0639\u0643\u0633 \u0630\u0644\u0643<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u0644\u0627 \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0623\u0646 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u062f \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u0644 \u064a\u062c\u0628 \u0639\u0644\u064a\u0647 \u0623\u0646 \u064a\u062f\u0631\u0643 \u062d\u062f\u0648\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0639\u0627\u062f\u0629\u064b \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0645\u062b\u0644 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u0647\u0648\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\u061b \u0641\u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0634\u0631\u062d \u0645\u0627 \u062a\u062d\u0642\u0642 \u0628\u0627\u0644\u0641\u0639\u0644 \u0648\u0644\u064a\u0633\u062a \u062a\u0646\u0628\u0624\u0627\u064b \u0628\u0645\u0627 \u0642\u062f \u064a\u062d\u062f\u062b<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0623\u0648 \u0627\u0644\u062d\u062f\u0633 \u0627\u0644\u0628\u062d\u062a \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0628\u0644 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u062f \u0627\u0644\u0628\u062d\u062b \u0628\u0637\u0631\u0642 \u0645\u062f\u0631\u0648\u0633\u0629 \u0639\u0646 \u0631\u0624\u0649 \u062c\u062f\u064a\u062f\u0629 \u062a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0623\u0645\u0648\u0631 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u0627\u0631 \u0648\u0633\u0637 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u061b \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u064a\u0634\u0631\u062d \u062b\u0644\u0627\u062b \u0637\u0631\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

1-\u00a0 <\/span><\/span><\/b><\/span>\u0627\u0628\u062d\u062b \u0639\u0646 \u0625\u0634\u0627\u0631\u0627\u062a \u062a\u062d\u0630\u064a\u0631 \u0645\u0628\u0643\u0631\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631<\/span><\/b><\/span><\/b><\/p>\n

\u0623\u062d\u062f \u0623\u0633\u0633 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0630\u064a \u0623\u0637\u0644\u0642\u0647 \u0633\u0627\u062a\u064a\u0627 \u0646\u0627\u062f\u064a\u0644\u0627 \u0641\u064a \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0643\u0627\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0625\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c. \u0641\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 \u062a\u0639\u0643\u0633 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u062a\u064f\u062e\u0630\u062a \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0634\u064a\u0631 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u0644\u0649 \u0641\u0631\u0635 \u0623\u0648 \u062a\u062d\u062f\u064a\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0639\u0644\u0649 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0625\u0634\u0627\u0631\u0627\u062a \u062a\u062d\u0630\u064a\u0631 \u0645\u0628\u0643\u0631\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0645\u0648\u0642\u0639\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0648\u0644 \u0647\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061b \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0648\u0634\u064a\u0643\u0629\u061b \u0623\u064a \u0639\u0646\u062f\u0645\u0627 \u064a\u0641\u0643\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0628\u062f\u0627\u0626\u0644 \u0648\u0644\u0643\u0646\u0647\u0645 \u064a\u0631\u0641\u0636\u0648\u0646\u0647\u0627 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0633\u0627\u0639\u062f \u0627\u0644\u0630\u0631\u0627\u0639 \u0627\u0644\u0623\u0633\u062a\u0631\u0627\u0644\u064a\u0629 \u0644\u0634\u0631\u0643\u0629 \u0643\u064a\u0646\u063a \u0622\u0646\u062f \u0648\u0648\u062f \u0645\u0627\u0644\u064a\u0633\u0648\u0646\u0632 <\/span><\/span><\/span><\/span>(King & Wood Mallesons)<\/span><\/a><\/span><\/span><\/span><\/span> \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0623\u0648\u0627 \u064a\u0623\u062e\u0630\u0648\u0646 \u0645\u0632\u0648\u062f\u064a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u062c\u062f\u062f \u0628\u062c\u062f\u064a\u0629\u060c \u0645\u0645\u0627 \u062f\u0641\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0638\u0647\u0631 \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0636\u064a \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646 \u0648\u0642\u062a\u064b\u0627 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0646\u062a\u0642\u0644\u0648\u0627 \u0625\u0644\u0649 \u062d\u0644\u0648\u0644 \u0623\u062e\u0631\u0649 \u0648\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u0627\u0645\u062a \u0625\u062d\u062f\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0628\u062f\u0631\u0627\u0633\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0631\u0641 \u0627\u0644\u062c\u0646\u0648\u062f \u0641\u064a \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u062d\u0644\u0648\u0644 \u0645\u0628\u062a\u0643\u0631\u0629 \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0645\u062b\u0644 \u0625\u0636\u0627\u0641\u0629 \u0623\u0642\u0631\u0627\u0635 \u0645\u063a\u0630\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0621 \u0623\u0648 \u062a\u0637\u0648\u064a\u0631 \u062a\u063a\u0644\u064a\u0641 \u062c\u062f\u064a\u062f \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0628\u0631\u0648\u062f\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0644\u0641\u062a\u0631\u0627\u062a \u0623\u0637\u0648\u0644<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062b\u0627\u0646\u064a \u0647\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0642\u0637\u0627\u0639\u061b \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0648\u062b\u064a\u0642\u0629 \u0628\u0646\u0634\u0627\u0637 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0642\u062f \u062a\u0641\u0634\u0644\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u064a\u0645\u0643\u0646 \u0627\u0643\u062a\u0634\u0627\u0641\u0647 \u0645\u0628\u0643\u0631\u064b\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0646\u062f\u0645\u0627 \u0627\u0633\u062a\u062b\u0645\u0631\u062a \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0623\u0648\u0628\u0646 \u0623\u064a\u0647 \u0622\u064a<\/a>\u060c \u0643\u0627\u0646\u062a \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0646 \u0643\u062b\u0628. \u0644\u0630\u0644\u0643\u060c \u0639\u0644\u064a\u0643 \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0634\u0647\u0648\u0631\u0629 \u0648\u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0632\u0627\u0644 \u0641\u064a \u0648\u0636\u0639 \u0627\u0644\u062a\u062e\u0641\u064a\u060c \u0623\u0648 \u0632\u064a\u0627\u0631\u0629 \u0645\u062e\u062a\u0628\u0631 \u062c\u0627\u0645\u0639\u064a \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062d\u062f\u0633\u0643 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0633\u0627\u0631\u0643 \u062e\u0644\u0627\u0644 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

<\/span>2-\u00a0 <\/span><\/span><\/b><\/span>\u00a0<\/span><\/b>\u062c\u064e\u0631\u0651\u0628 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645<\/span><\/b><\/span><\/b><\/p>\n

\u064a\u0642\u0648\u0644 \u0643\u0627\u062a\u0628 \u0627\u0644\u062e\u064a\u0627\u0644 \u0627\u0644\u0639\u0644\u0645\u064a \u0648\u064a\u0644\u064a\u0627\u0645 \u063a\u064a\u0628\u0633\u0648\u0646<\/a>: “\u0644\u0642\u062f \u0648\u0635\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0644\u0643\u0646\u0647 \u0644\u0645 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u064a\u0639 \u0628\u0627\u0644\u062a\u0633\u0627\u0648\u064a”. \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u064a\u0648\u0645\u060c \u0639\u0644\u064a\u0643 \u0627\u0643\u062a\u0633\u0627\u0628 \u062e\u0628\u0631\u0629 \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0641\u064a \u0623\u062d\u062f \u0627\u0644\u0645\u0642\u0631\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0641\u064a \u0643\u0644\u064a\u0629 \u062a\u0627\u0643 \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/span><\/span><\/span><\/span> (Tuck School of Business) <\/span>\u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u062c\u0627\u0645\u0639\u0629 \u062f\u0627\u0631\u062a\u0645\u0648\u062b <\/span><\/span><\/span><\/span><\/span>\u00a0(Dartmouth College)<\/span><\/span><\/span><\/span><\/span>\u060c \u0637\u0644\u0628\u062a \u0645\u0646 \u0627\u0644\u0637\u0644\u0627\u0628 \u0643\u062a\u0627\u0628\u0629 “\u062a\u0642\u0631\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644”. \u064a\u0628\u062f\u0623 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0628\u062a\u062c\u0631\u0628\u0629 \u0628\u0639\u0636 \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0641\u0631\u0629 \u0623\u0648 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0628\u0627\u0644\u062d\u0645\u0636 \u0627\u0644\u0646\u0648\u0648\u064a \u0623\u0648 \u0627\u0644\u0631\u064a\u0627\u0636\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u062b\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0627 \u0623\u062f\u0647\u0634\u0647\u0645\u060c \u0648\u062a\u062e\u064a\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0637\u0631\u0623 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0628\u0639\u062f 10 \u0633\u0646\u0648\u0627\u062a \u0648\u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0641\u0631\u0635 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u062f\u0627\u0626\u0645\u0627\u064b \u0645\u0627 \u064a\u064f\u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u0646\u0634\u0627\u0637 \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u062a\u0648\u0641\u0631 \u0645\u0639\u0631\u0641\u0629 \u0623\u0639\u0645\u0642 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0639\u0646\u0647\u0627<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

<\/span>3-\u00a0 <\/span><\/span><\/b><\/span>\u00a0<\/span><\/b>\u0645\u0627\u0631\u0633 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a<\/span><\/b><\/span><\/b><\/p>\n

\u0645\u0646\u0630 \u0646\u062d\u0648 15 \u0639\u0627\u0645\u0627\u064b\u060c \u0642\u0627\u062f \u0647\u0627\u0644 \u063a\u0631\u064a\u063a\u0631\u0633\u0646 \u0645\u0646 \u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633 \u0644\u0644\u062a\u0642\u0646\u064a\u0629<\/span><\/span><\/span><\/span><\/span> (MIT) <\/span>\u0648\u062c\u064a\u0641 \u062f\u0627\u064a\u0631 \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0628\u0631\u064a\u063a\u0627\u0645 \u064a\u0648\u0646\u063a<\/span><\/span><\/span><\/span><\/span> (Brigham Young University) <\/span>\u062f\u0631\u0627\u0633\u0629 \u0645\u0647\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u062a\u0643\u0631 \u0627\u0644\u0646\u0627\u062c\u062d. \u0648\u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u0627 \u0625\u0644\u064a\u0647\u0627 \u0648\u0644\u062e\u0635\u0627\u0647\u0627 \u0641\u064a\u00a0<\/span>\u0643\u062a\u0627\u0628 “\u062c\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u062a\u0643\u0631<\/span><\/span><\/span><\/span><\/span>” (The Innovator\u2019s DNA)<\/span><\/a><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span>(\u0627\u0644\u0630\u064a \u0634\u0627\u0631\u0643 \u0641\u064a \u062a\u0623\u0644\u064a\u0641\u0647 \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646)\u060c \u0623\u0646 \u0627\u0644\u0645\u0628\u062a\u0643\u0631 \u0645\u062a\u0641\u0648\u0642 \u0641\u064a\u0645\u0627 \u064a\u0633\u0645\u0649 “\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a”\u061b \u0623\u064a \u0623\u0646\u0647 \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u0645\u062a\u0628\u0627\u064a\u0646\u064a\u0646 \u0638\u0627\u0647\u0631\u064a\u0627\u064b \u0644\u064a\u0628\u0644\u0648\u0631 \u0645\u0646\u0647\u0645\u0627 \u0641\u0643\u0631\u0629 \u062c\u062f\u064a\u062f\u0629. \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a \u0647\u0648 \u0623\u0633\u0627\u0633 \u0646\u062c\u0627\u062d \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0646\u0645\u0627 \u0641\u064a \u0647\u0648\u0644\u064a\u0648\u0648\u062f\u060c \u0641\u064a \u0643\u062a\u0627\u0628\u00a0<\/span><\/span><\/span><\/span><\/span>“<\/span>\u0635\u064f\u0646\u0639\u062a \u0644\u062a\u0628\u0642\u0649<\/span><\/span><\/span><\/span><\/span>” (Made to Stick)<\/span><\/a><\/span><\/span><\/span><\/span><\/span>\u060c \u064a\u0635\u0641 \u0627\u0644\u0645\u0624\u0644\u0641\u0627\u0646 \u062a\u0634\u064a\u0628 \u0648\u062f\u0627\u0646 \u0647\u064a\u062b “\u062e\u0637\u0627\u0628 \u0647\u0648\u0644\u064a\u0648\u0648\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a” \u0627\u0644\u0630\u064a \u064a\u062a\u0636\u0645\u0646 \u0631\u0643\u064a\u0632\u0629\u064b \u0645\u0623\u0644\u0648\u0641\u0629 \u0648\u0645\u0646\u0639\u0637\u0641\u0627\u064b \u0645\u0641\u0627\u062c\u0626\u0627\u064b \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u061b \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0631\u0648\u0651\u062c \u0644\u0641\u064a\u0644\u0645\u00a0<\/span><\/span><\/span><\/span><\/span>“<\/span>\u0633\u0628\u064a\u062f<\/span><\/span><\/span><\/span><\/span>” (Speed)\u00a0<\/span><\/span><\/span><\/span><\/span> (\u0625\u0646\u062a\u0627\u062c 1994) \u0628\u0623\u0646\u0647 \u0645\u062b\u0644 \u0641\u064a\u0644\u0645 “\u062f\u0627\u064a \u0647\u0627\u0631\u062f<\/span><\/span><\/span><\/span><\/span><\/span>” (Die Hard) <\/span>\u0648\u0644\u0643\u0646 \u0639\u0644\u0649 \u0645\u062a\u0646 \u062d\u0627\u0641\u0644\u0629. \u0647\u0646\u0627\u060c \u0641\u064a\u0644\u0645\u00a0<\/span><\/span><\/span><\/span><\/span>“<\/span>\u062f\u0627\u064a \u0647\u0627\u0631\u062f<\/span><\/span><\/span><\/span><\/span>”\u00a0<\/span>\u0647\u0648 \u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u0644\u0623\u0646\u0647 \u0643\u0627\u0646 \u0630\u0627\u0626\u0639 \u0627\u0644\u0635\u064a\u062a\u060c \u0641\u062c\u0630\u0628 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u061b \u0623\u0645\u0627 “\u0639\u0644\u0649 \u0645\u062a\u0646 \u062d\u0627\u0641\u0644\u0629” \u0641\u0647\u0648 \u0627\u0644\u0627\u0646\u0639\u0637\u0627\u0641 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u060c \u0648\u0646\u062c\u062d \u0641\u064a \u0625\u062b\u0627\u0631\u0629 \u0641\u0636\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0639\u064a\u0646<\/span><\/span><\/span><\/span><\/span>.<\/span><\/span><\/p>\n

\u062e\u0627\u062a\u0645\u0629<\/span><\/b><\/span><\/b><\/p>\n

\u0641\u064a \u0638\u0644 \u0646\u062f\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0645\u0627 \u064a\u062d\u0645\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635\u060c \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0642\u0627\u062f\u0629 \u0635\u0639\u0648\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0646\u0645\u0648 \u0634\u0631\u0643\u0627\u062a\u0647\u0645. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u062a\u0628\u0646\u064a \u062b\u0644\u0627\u062b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062b\u0627\u0642\u0628\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062c\u0627\u0648\u0632 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646<\/span><\/span><\/span><\/span><\/span>:<\/span><\/p>\n

1.\u00a0\u00a0\u00a0 <\/span><\/span><\/span>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0625\u0634\u0627\u0631\u0627\u062a \u062a\u062d\u0630\u064a\u0631 \u0645\u0628\u0643\u0631\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631<\/span><\/b><\/span><\/span><\/span><\/span>: <\/span>\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0642\u0636\u0627\u0621 \u0648\u0642\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

2.\u00a0\u00a0\u00a0 <\/span><\/span><\/span>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645<\/span><\/b><\/span><\/span><\/span><\/span>: <\/span>\u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u062e\u0628\u0631\u0629 \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0642\u0631\u0627\u0621\u0629 \u0639\u0646\u0647\u0627. \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u0648\u0641\u0631 \u0645\u0639\u0631\u0641\u0629 \u0623\u0639\u0645\u0642 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0641\u0631\u0635 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

3.\u00a0\u00a0\u00a0 <\/span><\/span><\/span>\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a<\/span><\/b><\/span><\/span><\/span><\/span>: <\/span>\u0631\u0628\u0637 \u0628\u064a\u0646 \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u062e\u062a\u0644\u0641\u0629 \u0638\u0627\u0647\u0631\u064a\u0627\u064b \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0645\u0628\u062a\u0643\u0631\u0629. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0647\u0648 \u0633\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0628\u062a\u0643\u0631\u064a\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0642\u0627\u062f\u0629 \u0639\u0644\u0649 \u0628\u0644\u0648\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0638\u0644 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646<\/span><\/span><\/span><\/span><\/span>.<\/span><\/p>\n

 <\/p>\n

\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u0628\u0627\u0639 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0634\u0631\u0643\u0627\u062a\u0647\u0645 \u0646\u062d\u0648 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u062d\u062a\u0649 \u0641\u064a \u0638\u0644 \u0638\u0631\u0648\u0641 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0646\u0642\u0635 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/span><\/span><\/span><\/span><\/span>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u062a\u064f\u0639\u064e\u062f\u0651 \u0642\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0645\u0627 \u064a\u062d\u0645\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635 \u0623\u062d\u062f \u0623\u0643\u0628\u0631 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0642\u0627\u062f\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0646\u0645\u0648 \u0634\u0631\u0643\u0627\u062a\u0647\u0645. \u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u062a\u0628\u0627\u0639 \u062b\u0644\u0627\u062b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062b\u0627\u0642\u0628\u0629: \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0639\u0646\u0647\u0627\u060c \u0648\u0645\u0645\u0627\u0631\u0633\u0629 “\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a” \u0627\u0644\u0630\u064a \u064a\u062a\u0636\u0645\u0646 \u0631\u0628\u0637 \u0645\u0641\u0647\u0648\u0645\u064a\u0646 […]<\/p>\n","protected":false},"author":7,"featured_media":18933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165,164],"tags":[],"class_list":["post-18932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-165","category-164"],"yoast_head":"\n\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0635\u064a\u0627\u063a\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0646\u062f\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f - \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u0644\u0625\u0633\u062a\u0634\u0627\u0631\u0627\u062a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psc-me.com\/en\/%d9%83%d9%8a%d9%81-%d9%8a%d9%85%d9%83%d9%86-%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9-%d9%82%d8%b1%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%81%d9%8a-%d9%86%d8%af\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0635\u064a\u0627\u063a\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0646\u062f\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f - \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u0644\u0625\u0633\u062a\u0634\u0627\u0631\u0627\u062a\" \/>\n<meta property=\"og:description\" content=\"\u062a\u064f\u0639\u064e\u062f\u0651 \u0642\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0645\u0627 \u064a\u062d\u0645\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635 \u0623\u062d\u062f \u0623\u0643\u0628\u0631 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0642\u0627\u062f\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0646\u0645\u0648 \u0634\u0631\u0643\u0627\u062a\u0647\u0645. \u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u062a\u0628\u0627\u0639 \u062b\u0644\u0627\u062b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062b\u0627\u0642\u0628\u0629: \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0639\u0646\u0647\u0627\u060c \u0648\u0645\u0645\u0627\u0631\u0633\u0629 “\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0628\u0637\u064a” \u0627\u0644\u0630\u064a \u064a\u062a\u0636\u0645\u0646 \u0631\u0628\u0637 \u0645\u0641\u0647\u0648\u0645\u064a\u0646 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psc-me.com\/en\/%d9%83%d9%8a%d9%81-%d9%8a%d9%85%d9%83%d9%86-%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9-%d9%82%d8%b1%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d9%81%d9%8a-%d9%86%d8%af\/\" \/>\n<meta property=\"og:site_name\" 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